Appearance elements

The appearance element is the appearance of the product packaging display, including the size, scale, and shape of the display surface. There are three types of shapes we see in daily life, namely natural shapes, artificial shapes, and occasional shapes. But when studying the shape composition of a product, it is necessary to find a shape that is suitable for any property, that is, to extract the regular things together, which is called a general shape.

We know that shape composition is the element of form, also known as shape element, which is a variety of ever-changing shapes formed by certain methods and rules. Shape is composed of several elements such as points, lines, surfaces, and bodies. The shapes of packaging mainly include cylindrical, rectangular, conical, and various shapes, as well as the combination of related shapes and the novelty of packaging shapes formed by different incisions, which play a very important role in guiding consumers visually. The unique visual shape can leave consumers with a deep image. It is necessary for packaging planners to understand the characteristics and expressions of the shape elements themselves, and use them as information to express the beauty of the form.

When we think about the external elements of packaging planning, it is also necessary to understand it from the perspective of formal beauty laws. According to the formal beauty rules of packaging planning and the characteristics of the product's own functions, various factors are organically and naturally linked to achieve a perfect and consistent planning image.

Composition elements

Composition is a complete picture that displays the trademark, graphics, text, and combination on the product packaging. The combination of these four aspects constitutes the overall role of packaging decoration. The accurate, appropriate, and aesthetically pleasing use of trademark, graphics, text, and color elements in product planning composition can be called excellent planning works.

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