Packaging is a necessary process for products to be put on shelves for sale. In recent years, Chinese packaging malls have been constantly changing in response to cost demands, reflected in the packaging form
Diversification, environmentally friendly packaging materials, etc. In the future, packaging mall will also face new skills and needs, which will bring challenges to relevant packaging machinery
Six key trends that affected global packaging sales in 2016:
1
The development of digital skills
Digital printing is using local, personal, and even emotional methods to enhance brand awareness and further create opportunities In 2016, digital packaging printing will be a
A major turning point, such as the brand; S use of limited edition, personalization, and economic advantages to quickly push products to the mall
2
Perfect display of products
The increasing packaging claims nowadays have attracted the attention of consumers, but the transactions have not provided good products that consumers truly want to purchase or urgently need
Solution Consumers expect more practical information in the products they purchase to assist them in making accurate purchasing decisions Theoretical, in the future, specific label information and
Clear and distinct product settings on the packaging will be a series development direction
3
Enhance packaging flexibility
Soft packaging products, specifically small packaging bags, no longer consistent compile methods But when did bid packaging planning come less innovative and individualistic? Authentic and innovative brands are all present
Seeking a new generation of rigid/flexible hybrid packaging planning with strong shelf presence and environmental benefits
4
We cannot just focus on "green packaging"
Describe the best efforts made by brand owners, the benefits broken by packaging recall far fall short of its enormous potential Looking ahead to the future, when the price of a product is equal to its quality,
There will be an increasing number of consumers turning to purchasing products with ecological and alternative characteristics Therefore, when brand transactions carry out company brand positioning and formulaic marketing strategies, they do not
Neglecting the question
5
Packaging standards
Based on the consumer's need to use different packaging products in different situations, it is necessary for brand owners to provide diversified packaging standards. In 2016, it is necessary for brand owners to provide
Offering packaging products with different standards can help consumers choose products of appropriate size and size based on different occasions, which will help reduce the growing demand for brands from consumers
The breakthrough of a scene of low luxury
6
Traceability of packaging
Nowadays, leading scientific skills are widely applied in the field of packaged goods In the future, brand merchants will increasingly choose innovative methods to win the hearts of consumers
Digital printing plays a major role in creating "excel" personal experiences, clarifying label information, enhancing brand transparency, and establishing the determination of buyers And ideal life
The packaging products that are responsible for the state have now advanced social environmental awareness The next generation of mixed packaging products is not only require strong shelves for functionality and environmental benefits, but also
Be satisfied with the changing needs of consumers in different situations
These are all innovative packaging elements that consumers expected to see in 2016 Brands and manufacturers are planning innovative packaging together, ensuring that in the intangible era, the world